“I really need to make rent this month so I'm selling 2 mil bells per $5, please message me if interested, I'll give you a discount the more you buy.”īefore setting up this unorthodox income stream, Lexy had been working at a supermarket while developing her animation portfolio. “I got laid off due to COVID so I'm farming bells in ACNH,” she wrote. In early April, Lexy, a 23-year-old recent college grad, created a Twitter account offering up bells ( Animal Crossing’s in-game currency) for real-world cash (she requested we refer to her by a nickname to avoid potential reprisal from Nintendo). In the midst of COVID-19, some New Horizons players are turning to World of Warcraft-style gold farming methods to make ends meet. Here’s the story of how this Nintendo Switch game has become an experimental playground for real-world businesses and creative experiences, letting players find new ways to mirror conventional culture with in-game resources. But as we watch real-world society grind to a painful halt, many players are now also using this game as an unexpected economic and creative lifeline. In fact, as a franchise originally made for children, it barely has a proper chat function. Further Reading Animal Crossing: New Horizons review: A quarantined life has never been cuterĪnimal Crossing New Horizons is about as far as you can get from a communications super-app geared toward in-app sales or collaboration.
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